At Etrana, we recognize that "build it, and they will come" is not a workable approach for online trading tools.
Technology adoption -- that is, getting the intended end users to actually use the solution that has been built for them -- is a big challenge, especially in decentralized organizations like franchise systems and buying groups.
To address this issue, our Client Services group has worked closely with our Marketing Team to develop programs focused on high-speed, low-stress end user adoption. These programs include:
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The development and customization of emails and other marketing communications to be targeted at the customer's franchisees/members
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Support in developing end user orientation and training programs
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Media relations support
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To learn more about technology adoption programs at Etrana, call Kate Gace at (212) 284-3402, or
send an email to info@etrana.com.
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